Alexander Lervik – “I wanted to hang a lot of clothes in a small space, and then be able to find a specific jacket or shirt immediately. I also wanted to create a frame for the garments, to give them an architectural enclosure with a distinct, direct graphic identity thanks to the thin steel frame. The coconut fiber mat adds a touch of cozy softness, and a space for shoes.”

Alexander Lervik’s Atelier Floor Hanger is a graphically precise framing device for featuring rather than hiding clothes. An open wardrobe for use as an independent furniture element in any space, with the additional benefit of airing out clothing to avoid another wash cycle. “I wanted to hang a lot of clothes in a small space, and then be able to find a specific jacket or shirt immediately. I also wanted to feature the garments, to give them an architectural enclosure with a clear and direct graphic identity.” Alexander gladly admits that his designs have a life of their own – the wardrobe has found its way into fashion stores where it frames a few rare items, and the homes of fashion addicts to show off their latest finds. The Atelier Floor Hanger also brings about a typological question: why hide clothes away in a wardrobe when you could use them as a fresh interior architectural device to reshape any space? Apart from home, use the Atelier in the office, lobby or restaurant to add elegant spaces for scarves, coats and jackets with hats on top. Take off your running shoes or boots and leave them on the soft coir mat.

ALEXANDER LERVIK (f 1972), har arbetat som produktdesigner i över 20 år och driver egen studio på Södermalm. Alexander har examen från Beckmans Designhögskola och samarbetar med några av de mest framstående svenska och internationella producenterna såsom bl a Absolut Art, Aritco, Designhouse Stockholm, Ateljé Lyktan, Zero, Adea m fl. Hans arbete kännetecknas av innovation, humor, passion, bångstyrighet och intensitet där han utgår från en stark konceptuell idé.