"The Souper Dress" circa 1965
Tot 108x70 cm.
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The disposable Souper Dress, covered with repeating likenesses of Campbell’s soup cans, had been designed by the company in response to Andy Warhol’s iconic “Campbell’s Soup Cans” (1962). In the late 1960s, the dress was available for those who sent in the labels of any two Campbell’s vegetable soups, $1 USD and one's dress size.
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