"Heliotherapy Love"
Screenprint in colors, 1995, signed, dated and numbered 284/300 in pencil. Printed by Brand X Editions, New York, published by Donald J. Christal, Los Angeles. S. 101.5 x 102 cm.
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It has always been a matter of impact, the relationship of color to color and word to shape and word to complete the piece - both the literal and visual aspects. I’m most concerned with the force of its impact."
ROBERT INDIANA
The artwork "LOVE" has become synonymous with Robert Indiana's artistic work and has taken a prominent place in art history with its timeless message of love. The iconic composition of the letters L.O.V.E. was born from a request for postcards for the Museum of Modern Art, New York in 1965. With LOVE, Indiana managed to capture the vital cultural movements of the time, which reached a climax in the "Summer of Love" in 1967.
The four letters form both a geometrically advanced composition and a linguistic certainty, and today it is one of the most well-known interpretations of the universal and elusive feeling of love. Indiana has used the work in several techniques, the first sculpture was made 1970 for Indianapolis Museum of Art and versions are today placed all over the world, not least in New York. Except sculptures, Indiana have made paintings, carpets, and as here in the auction, screenprints in bold colours. The expression and message are equally striking and poignant more than 50 years after its creation.
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