Luis Gispert invites the viewer to take a seat in the back of truly luxurious cars. Their lavish interiors reveal the owners’ devotion to their vehicles and their desire to extend their personalities and signal their sense of belonging through luxury brands such as Gucci. In this way, Gispert’s images open up a discussion about culture and values.

In his photographic series, Gispert combines his conceptual ideas with the traditionally innocuous landscape photograph, creating new works characterised by striking contrasts. Through these juxtapositions, he explores the transition between nature and culture, the rural and the urban. These transitions are unrefined and sometimes brutal, entirely in keeping with Gispert’s intentions. His aim is not to create soft, blurred transitions or realistic representations; rather, it is the sharp edges and rawness that lend his images their dynamism.

Gispert conceived the idea for this series when, during a road trip to Miami, he happened upon a car whose entire interior was covered in Louis Vuitton’s Murakami pattern. He immediately felt compelled to develop a project exploring brand fanatics and their customised cars.

Luis Gispert lives and works in New York. His work is represented in the permanent collections of institutions including the New Museum of Contemporary Art in New York, the San Francisco Museum of Modern Art, the Solomon R. Guggenheim Museum in New York and the Whitney Museum of American Art in New York.