Louis Vuitton’s signature checkered brown leather-wrapped in gold monograms evokes a form of sophisticated travel and Parisian chic. It was 1854 when Louis Vuitton established his luggage business in Paris at 4 Rue Neuve des Capucines. As rail and then automobile travel became an established part of life, Vuitton’s business began to grow. LV luggage was not only a status symbol but also a practical purchase: The trunks were, and still are, waterproof to prevent accidental damage to the items inside. They first appeared in the LV monogram pattern in 1896. The interlocking L and V with floral pattern was designed by Louis Vuitton’s son, Georges Vuitton, in 1896 as a way to brand his nascent box and luggage business, and in the 120 years since, it’s become one of the most recognizable brands in the world.