"The Souper Dress", screen print on cotton/paperdress, ca 1965.
Labeled "The Souper Dress" at the neck, published by Campbell's Soup (from the edition of unknown size). Circa 95 x 47 cm. Including frame 106 x 70,5 cm.
Unexamined out of frame.
More information
The disposable Souper Dress, covered with repeating likenesses of Campbell’s soup cans, had been designed by the company in response to Andy Warhol’s iconic “Campbell’s Soup Cans” (1962). In the late 1960s, the dress was available for those who sent in the labels of any two Campbell’s vegetable soups, $1 USD and one's dress size.
