Functional Beauty in the Spirit of Pine
Already in his twenties during the 1960s in Denmark, Hans Jørgen Frydendal began his journey as a design consultant. Unlike many of his Danish contemporaries, he chose a different path – one where the needs of the market and the conditions of manufacturers were central.

Through collaborations with more than 20 furniture producers in Denmark – including IDE Møbler and Vamdrup Stolefabrik – as well as several international companies, Frydendal developed a unique approach to design. He never saw himself as an artist or a cabinetmaker in the traditional sense, but rather as a problem-solver and a partner in the production process.

"I’ve never sat down in my office trying to sketch or design sculptural or aesthetic furniture purely according to my own taste and then tried to sell it to the manufacturers… I take the opposite approach – I start by gathering as much information as I can before I even pick up a pen," he has said.

For Frydendal, furniture is more than just objects – they are the result of collaboration, functionality, and an understanding of industrial processes. His creations stand as examples of how form and function can meet in harmony.

This themed auction offers a glimpse into a part of Frydendal’s design language and heritage, where pine takes centre stage. The choice of pine in the 1970s was not only typical of the time but also characteristic of Frydendal – a material that embodies many of the values he championed: sustainability, accessibility, simplicity, and a natural beauty in its grain.

The pine furniture in this auction reflects a rustic aesthetic that appeals – while also telling the story of a designer who dared to follow the industrial path to create furniture where the decorative and the functional meet in a subtle yet unmistakable balance.

We are delighted to present this auction, where each piece bears witness to Frydendal’s belief that good design begins with the human being – and ends in the home.

Welcome to place your bid!